There are a variety of reasons for choosing a sulphate free hair product in general and Boudica® in particular. Many value Sulphate Free products for their mildness and the superior hair results after repeated usage. Others avoid the chemical by-products that sulphates such as Sodium Lauryl Sulphate (SLS), Sodium Laureth Sulphate (SLES), Ammonium Lauryl Sulphate (ALS) and other related sulphate-based ingredients sometimes contain. Still others value sulphate free hair products for their observed ability to preserve keratin straightening and hair colourant.
With Boudica, we’ve gone way healthier than merely Sulphate Free. We’re also free from Harsh Salts, Glycol, Formaldehyde, Paraben, Artificial Colours & Fragrances. Instead, we use healthy, natural ingredients such as organic aromatherapy oils.
For clients outside of British Commonwealth countries, including the United States and much of Europe, you may be wondering why we spell “Sulphate” with a “ph” rather than with an “f” as in “sulfate”. It’s tradition to spell “Sulphate” with a “ph” in Britain, where Boudica is produced.