Press Release – Boudica Launches World’s Most Luxurious (and Expensive) Shampoo
Following eight years of research, Boudica Naturals is pleased to announce the launch of Boudica Sulphate Free Shampoos and Conditioner. The Hertfordshire based Boudica Naturals is a sister company of HealthClub Partners, a supplier of shampoos to leading UK spas since 1996.
The vast majority of shampoos contain sulphates, such as Sodium Lauryl Sulphate (SLS) which are known to wash out both hair dye and keratin hair straightening treatments. Boudica is a Sulphate Free shampoo, meaning a colour and keratin friendly product. Here’s what the Huffington Post & a leading dermatologist have to say about Sulphate Free shampoos in general: http://huff.to/1evewp4. But Boudica goes much further. Unlike even most sulphate free shampoos, Boudica is also completely free of harsh salts, glycol, formaldehyde, parabens, artificial colours and artificial fragrances. Moreover, Boudica is the purest and healthiest shampoo ever produced, that is still highly effective. Debbi Lardieri, the New York area hair stylist says of Boudica – “I absolutely love Boudica, especially the beautiful aroma. The shampoo leaves my hair feeling very clean.”
Infused with organic avocado & grapeseed oils, Boudica Shampoos are available in four varieties: Pre-Treatment, Shine, Volume and Prima plus a Nourishing Conditioner which perfectly complements the Boudica shampoos. Boudica Prima also incorporates apple stem cell follicle regenerative technology, hydrolyzed silk proteins, and is bursting with oils and extracts, providing the ultimate in hair care. Boudica Prima retails at £65 for 250ml. Boudica Pre-Treatment, Shine, Volume and Conditioner retail for £11.75 for salon-size 500ml. The company created more affordable line extensions in order that more people could enjoy Boudica’s benefits. By liking our facebook page, www.facebook.com/boudicashampoo, and entering our monthly UK sweepstakes, anyone can win Boudica Prima and Boudica Nourishing Conditioner, worth £76.
Initially, Boudica will be sold on Amazon, http://amzn.to/1p2N4VI (or search for “Boudica Shampoo” on amazon.co.uk), the company’s website: boudicashampoo.com and at selected salons.
Boudica Naturals was named for the Ancient Queen since her beautiful hair was legendary, her last sighting was near our facility in Hertfordshire and Boudica was a symbol of freedom. Free your hair from harsh additives and live life free.
For further information, please contact Stuart Burden, Operations Director, Tel: 01462 473045 Letchworth Garden City, Herts SG6 1LA, UK
“I bought these after researching paraben free products, even though I had never heard of the brand, but the reviews were so good that I decided to give them a try. I was not disappointed, my hair looks and feels so healthy and shiny and I have recommended them to others. I cannot believe that they are not more well known.”
Mrs. M. – another delighted Boudica fan