Prima Shampoo


  • With Apple Stem Cell Regenerative Technology
  • With Helianthus Annuus (Sunflower Seed) Oil & Argania Spinosa Sprout Stem Cell Extract
  • Gentle on all hair types including Highlighted, Coloured or Keratin Straightened
  • With Hydrolyzed Wheat, Corn & Rice Proteins
  • Free from Sulphate, Harsh Salts, Glycol, Formaldehyde, Paraben, Artificial Colours & Fragrances
  • With Organic Grapeseed and Avocado Oils


  • Apple Stem Cells aid with hair rejuvenation
  • Hair Shine is enhanced through Panthenol and Silsense Q-Plus
  • Hair Volume is amplified through Wheat & Rice Proteins
  • Lathers well for a sulphate free shampoo, but without the excess of sulphate shampoos.
  • Food-grade preservatives, gentle for people and the environment
  • Organic essential oils calm and engage your senses
  • No EDTA which can harm micro-organisms in the environment
  • Minimal, recyclable packaging
  • Certified Vegan


Drench your hair with warm water. Work a generous amount of BOUDICA Prima shampoo into the scalp and roots to form a rich lather. Squeeze and massage along the full length of your hair to the tips. BOUDICA Prima lifts dirt and impurities and holds them away from the body of your hair. Thoroughly rinse off all the lather. Follow up by using BOUDICA Nourishing Conditioner.

“I have been using this shampoo and conditioner for 9 months. It is very expensive, but there is nothing like it! The shine is fab, my hair is thick, and feels luxurious after using.”

Sheila W. – another delighted Boudica fan

Competitive Product Health Comparison

Boudica Prima Shampoo – 22 Ingredients Rating

Below is the Environmental Working Group (EWG) Skin Deep Ingredient Rating
(1 is Most Healthful & Eco-Friendly)
# Ingredient EWG Rating
1 Aqua
2 Sodium Lauroyl Sarcosinate
Coconut derived and mild, improves the sheen and suppleness of chemically damaged hair.
3 Cocamidopropyl Betaine **
Coconut derived and mild, helps boost foaming, skin feel and product thickness.
4 Acrylates/Beheneth-25 Methacrylate Copolymer
Mild ingredient, produces smooth, honey-like flowing product.
5 Lauramine Oxide
Mild ingredient, boosts foam and improves hair body and volume.
6 Aloe Barbadensis Leaf Juice
Soothing and moisturising plant-derived product.
7 Silicone Quaternium-8
Produces a beautiful shiny hair and unlike other silicones, washes out easily. Leaves hair conditioned. Very mild.
8 Panthenol
Vitamin B5 derivative which enhances hair moisture retention. Especially good for improving thin, brittle hair.
9 Potassium Hydroxide
Natural pH balancer, used in many natural shampoos.
10 Witch Hazel Extract
Derived from a flowering shrub, soothes the scalp and improves hair volume and control.
11 Silicone Quaternium-22
Produces lustrous, conditioned hair with added colour protection and unlike other silicones, washes out easily. Very mild.
12 Organic Grapeseed Oil
Enhances moisture protection of the hair and scalp.
13 Organic Avocado Oil
Nourishes and strengthens hair, improves hair look and feel.
14 Malus Domestica Fruit Cell (Apple Stem Cells)
Apple Stem Cells aid with hair rejuvenation
15 Sunflower Seed (Helianthus Annuus) Oil
Rich in vitamins and minerals, conditions, strengthens and smooths hair while adding shine.
16 Argania Spinosa Sprout Stem Cell Extract
Argon oil extract helps the scalp to repair and regenerate.
17 Isoamyl Laurate
Derived from vegetable oils, moisturizes and softens the skin.
18 Isoamyl Cocoate (Ecosilk)
Derived from coconuts, improves product spreadability and eliminates tackiness.
19 Sodium Benzoate
Gentle food grade preservative. Ingredient mildness is a key Boudica benefit since cheaper preservatives may have associated health issues.
20 Potassium Sorbate
Gentle food grade preservative. Ingredient mildness is a key Boudica benefit since cheaper preservatives may have associated health issues.
21 Hydrolyzed Corn, Wheat & Soy Protein (Plant Keratin)
Natural plant products are broken into small pieces in order to volumize and strengthen the hair.
22 Organic Aromatherapy Oil
Creates Boudica’s gorgeous, fresh aroma. No inexpensive, artificial fragrances are used, for an uplifting shower experience.

** Our Cocamidopropyl Betaine has been verified free of Nitrosomines. Otherwise it would have rated as a 4.
Source: Environmental Working Group, Skin Deep Database

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Additional information

Weight .54 kg


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