Being a small, nimble, highly experienced team enables us to innovate in ways that large multi-national companies cannot. We launched Boudica® because we were dismayed by many of the ingredients contained in most hair products and their less than acceptable hair results. Instead, we replaced these chemicals with natural ingredients such as organic aromatherapy oils, apple stems cells, red rasberry leaf and rosemary extract. Since our launch in 2014, we've gained a loyal following to whom we're very grateful. After hundreds of reviews, they typically rate us 4.9/5.0 for a reason. Now, we invite you to enable your hair to be at it's most healthful and beautiful.