Boudica Prima - Sulfate Free Shampoo | Boudica Shampoo


Prima Shampoo


  • With Apple Stem Cell Regenerative Technology
  • With Helianthus Annuus (Sunflower Seed) Oil & Argania Spinosa Sprout Stem Cell Extract
  • Gentle on all hair types including Highlighted, Coloured or Keratin Straightened
  • With Hydrolyzed Wheat, Corn & Rice Proteins
  • Free from Sulphate, Harsh Salts, Glycol, Formaldehyde, Paraben, Artificial Colours & Fragrances
  • With Organic Grapeseed and Avocado Oils


  • Apple Stem Cells aid with hair rejuvenation
  • Hair Shine is enhanced through Panthenol and Silsense Q-Plus
    Hair Volume is amplified through Wheat & Rice Proteins
  • Hair Volume is amplified through Wheat & Rice Proteins
  • Lathers well for a sulphate free shampoo, but without the excess of sulphate shampoos.
  • Food-grade preservatives, gentle for people and the environment
  • Organic essential oils create the gorgeous fresh aroma
  • No EDTA which can harm micro-organisms in the environment
  • Minimal, recyclable packaging
  • Certified Vegan


Drench your hair with warm water. Work a generous amount of BOUDICA Prima shampoo into the scalp and roots to form a rich lather. Squeeze and massage along the full length of your hair to the tips. BOUDICA Prima lifts dirt and impurities and holds them away from the body of your hair. Thoroughly rinse off all the lather. Follow up by using BOUDICA Nourishing Conditioner.

“I have been using this shampoo and conditioner for 9 months. It is very expensive, but there is nothing like it! The shine is fab, my hair is thick, and feels luxurious after using.”

Sheila W. – another delighted Boudica fan

Competitive Product Health Comparison

Boudica Prima Shampoo – 22 Ingredients Rating

Below is the Environmental Working Group (EWG) Skin Deep Ingredient Rating
(1 is Most Healthful & Eco-Friendly)
# Ingredient EWG Rating
1 Aqua
2 Disodium Laureth Sulfosuccinate
Coconut derived, very gentle cleansing & foaming ingredient.
3 Sodium Lauroyl Sarcosinate
Improves the sheen and suppleness of chemically damaged hair, coconut derived and mild.
4 Cocamidopropyl Betaine
Coconut derived, helps boost foaming, skin feel and product thickness.
5 Sodium Benzoate
Gentle food grade preservative. Ingredient mildness is a key Boudica benefit since cheaper preservatives may have associated health issues.
6 Potassium Sorbate
Gentle food grade preservative. Ingredient mildness is a key Boudica benefit since cheaper preservatives may have associated health issues.
7 Polyglyceryl-6 Caprylate; Polyglyceryl-3 Cocoate; Polyglyceryl-4 Caprate; Polyglyceryl-6 Ricinoleate
Glycol free, enables the oil-loving and water-loving ingredients to mix.
8 Acrylates Crosspolymer-4.
Provides excellent product flow and thickness.
9 Citric acid 20% Solution
Found in the juice of lemons, a great way of removing excess oil and grease from the hair and a pH balancer.
10 Sodium Gluconate
Wonderfully eco-friendly ingredient. Helps maintain product stability without damaging micro-organisms in the environment as the more commonly used EDTA does.
11 Parfum
Helps create Boudica’s gorgeous, fresh aroma with an uplifting shower experience.
12 Organic Grapeseed Oil
Enhances moisture protection of the hair and scalp.
13 Lemon Extract
Improves greasy hair and may enhance hair strength

** Our Cocamidopropyl Betaine has been verified free of Nitrosomines. Otherwise it would have rated as a 4.
Source: Environmental Working Group, Skin Deep Database

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Additional information

Weight .54 kg


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