The Science of Boudica

Simply running water over your head, without shampoo is not very effective at eliminating the excess oil in your hair and scalp. That’s because oil and water don’t mix. So without additional help from shampoo, the oil remains on your head and is not swept away. To overcome this, shampoos utilize a clever technique whereby one side of the shampoo molecule loves water and the other side loves oil. So when you run shampoo and water over your hair, the shampoo grabs the excess oil from your hair while the running water sweeps the shampoo and oil away.
The problem arises since most shampoos contain harsh chemicals such as suphates that can damage your hair over time. Boudica has meticulously elimated all harsh chemicals. What remains is a natural combination of gentle ingredients including organic aromatherapy oils, organic avocado and grapeseed oil and other ingredients such as red rasberry leaf extracts. But you don’t have to listen to us. Simply compare the above graphs which dramatically demonstrate the beneficial effects of each of Boudica’s ingredients vs. a typical leading brand. Boudica is better for you and better for the environment. In fact, we invite you to check out the respected and independent Skin Deep Environmental Working Group’s database of ingredients and make your own comparison (or simply use the above chart).
At the other end of the spectrum are shampoos and conditioners that score well on Skin Deep, but don’t produce beautiful hair. Through decades of scientific research, driven by a love of natural products, we have brought forth our beautiful Boudica range which typically scores an impressive 4.9/5.0 stars on the critical Amazon customer satisfaction scale. And that is why we say “Brilliance chooses Boudica.”